![]() ![]() Similarly, in the 1960s, sociologist Erving Goffman considered the full range of human behavior as a series of framed interactions, where one social actor uses words, phrases, or gestures to communicate what kind of social interaction was appropriate in a given moment. In the 1950's, for example, anthropologist Gregory Bateson likened frames to the body, focusing, through studies of children at play, on how bodily gestures and facial expressions framed communicative interaction. The presentation of political ideas and principles so as to encourage one interpretation over another.īut in a much broader sense, beyond politics, framing has long been in use across a variety of professions and academic disciplines interested in how people communicate with each other, experience the world around them, and solve their problems. While both framing and spin involve the packaging of ideas, "framing the debate" is as different from spin as coffee is to whiskey.Ī basic working definition of "framing" as it pertains to political debate looks something like this: Unfortunately, as long as there are scandals in politics, there will be spin doctors to make the smell seem less offensive. Indeed, we should be opposed to the increasing number of "spin doctors" who use their skill at mass manipulation to pollute American politics. To make rotten politics smell better by wrapping them in clean paper is the goal of "spin," or deception, not of framing. ![]() In fact, framing the debate is never just about the wrapper. "It's the substance that matters, not the wrapper," they say. This country began with an act of framing, and to this day continues to forge ahead-sometimes for better, sometimes for worse-through quiet, but powerful framing.Īnd yet, despite its historic footing, many people often react to the idea of framing political debate with suspicion, concerned that framers engage in little more than the cynical packaging of ideas for political gain. What we see from the definition, however, is that in the context of American history, there are few concepts more important and enduring than framing. From the mundane to the profound and back again-the concept of "framing" covers it all. ![]() What an astounding range of possibilities! One the one hand, a "framer" is a person engaged in the simple act of packaging pictures, while on the other hand a "Framer"- with a capital "F"-is a founder, one of the people who thought up and crafted the principles that shape the entire American system of government. often Framer: One of the people who wrote the U.S. One that frames: a picture framer a framer of new laws. A routine search for the word "framer" in the American Heritage Dictionary brings back the following peculiar definition: ![]()
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